When it comes to grocery store innovations, very few can create a buzz quite like Trader Joe’s. Right now, one particular item is taking the spotlight—and it’s not even pumpkin-flavored! Move aside lattes—this crispy treat is winning hearts and shopping carts alike.

Meet the Spicy Tempura Seaweed Snack

Trader Joe’s new Spicy Tempura Seaweed Snack has quickly become a household favorite. Each piece is delicately coated in a light tempura batter and infused with Togarashi-style flavors, featuring a delightful mix of chili, garlic powder, paprika, and more. Snack enthusiasts can’t get enough of this crunchy and savory delight. One user even confessed to finishing off the entire bag “before I even got home”—it’s no wonder this snack has made its way into their regular rotation.

How It’s Trending

Just hours after its launch, social media platforms exploded with rave reviews celebrating the unique flavor of these bite-sized seaweed crisps. They perfectly fit into our collective craving for bold, portable snacks that offer an unexpected crunch and a bit of heat. Whether you’re on a coffee break or looking for a zesty topping for your rice bowl, this snack is versatile enough to handle both situations with flair.

Other Snacking Standouts This Fall

But the spicy seaweed isn’t the only item making waves this season. Bakery fans are flocking to the freezer section for Little Debbie’s new Pumpkin Spice Oatmeal Crème Pies, while the much-loved Flipz Apple Cider Donut Pretzels are disappearing quickly from shelves at Family Dollar and Albertsons. ALDI enthusiasts aren’t left out either, as they’re picking up seasonal gems like Pumpkin Spice Wafer Rolls and Maple Butter from the “Finds” aisle, a spot that’s known for its quick turnover and speedy sellouts.

Why This Snack Is a Hit

This snack is a hit for multiple reasons—its bold flavor profile, the unexpected crunch, and its clean, punchy taste all combine to create a trendy snack enjoyed by many. It’s the perfect answer to our current cravings for something spicy, crunchy, and just different enough to ignite conversation. With the growing excitement surrounding this seaweed snack, there’s a good chance it might not even last through September!

The Bottom Line

If you catch a glimpse of Trader Joe’s Spicy Tempura Seaweed Snack on store shelves, don’t hesitate—grab it while you can! Whether you keep it at your desk for those midday munchies or share it with friends, this snack is surely earning its place as a cherished treat this fall.